Posted by Universal Music Publishing on 13 February 2015
Earlier this week, Florence + The Machine shared two videos – first, the nearly-instrumental ‘How Big How Blue How Beautiful’, and yesterday the official video for ‘What Kind of Man’, a full-force ear-pinning anthem of uplifting defiance which is the first single from her third album.
The new album - Florence's first since 2011's ‘Ceremonials’ - is also titled ‘How Big, How Blue, How Beautiful’. Its 11 songs were written and recorded throughout 2014 and produced by Markus Dravs (Björk, Coldplay). Where ‘Ceremonials' lyrics focused on water, death and escapism, Welch says the new album's themes are more of the here and now. "The new album became about trying to learn how to live, and how to love in the world rather than trying to escape from it," Welch says. "Which is frightening because I'm not hiding behind anything but it felt like something I had to do."