“I’m never going to think ‘Right, that’s it, I’ve made it now.’ Even the greats like Paul McCartney never think they can’t do better. The artists who do get cocky are the ones who don’t have longevity.”
Steely words from Olly Murs, one of the most successful new male singers of the past decade – and a fine statement of intent for how he’s improved on his double-platinum-selling debut album with its follow-up, ‘In Case You Didn’t Know’. One of the most anticipated albums of 2011, it’s a collection that’s every bit as infectious as that self-titled debut, but takes Olly in many unexpected directions. You’ll find ‘50s rock ‘n’ roll references, you’ll hear ballads that take a sharp turn into euphoric pop sing-alongs, you’ll even have your heart broken.
“You can always grow as an artist,” explains Olly of the reasons behind progressing away from the reggae-tinged grooves of his debut. Having sold 600,000 copies of his first album and knowing that he’s improved on it second time around, it’s no wonder Olly is confident about the future. “I’ll do whatever I can to keep getting better,” he explains. And sure enough, In Case You Didn’t Know has recently been certified double platinum.