A lot can happen to a daydreaming girl in the world, and in the last few years it's all happened for Florence. The debut album she dreamt up in her bedroom in South London burst into being and swept the planet, selling over three million copies, winning the coveted Brits 'Best Album' award and etching itself indelibly into the popular consciousness.
At twenty five, the art-school dropout has done much of her growing up amid the maelstrom of her whirling worldwide success. In 2010 she broke America in spectacular style, her monster hit ‘Dog Days’ blazing a trail across the nation, taking the charts and the airwaves by storm. She wrote and recorded a heart-stopping track for the ‘Twilight: Eclipse’ soundtrack and performed ‘Dog Days’ to a rapt and truly global audience at the MTV VMA awards. The viewing figures were almost a billion, and the following day Florence was the most Googled person on the planet.
Now she has been everywhere: the girl has seen the world and the world has seen the girl. And after months of laying low on home turf, Florence returns with her triumphant second album. ‘Ceremonials’ is a stunningly accomplished record by an artist teetering on the wind-blown top of her game. The pounding epiphanic positivism of ‘Spectrum’; the galloping massed-ranks majesty of ‘All This And Heaven Too’ and ‘Shake It Out’; the triumphant emotional battle cries of ‘No Light No Light’ and ‘Heartlines’.
Florence Welch has dramatically delivered on the promises of Lungs “It’s a big-sounding album? I guess there’s no getting around that. I’m attracted to that sense of being overwhelmed by something. If there’s a chance that I might respond that way while these songs are playing around me, then someone else might too. And that’s surely the point, isn’t it?”