A lot can happen to a daydreaming girl in the world, and in the last few years it's all happened for Florence. The debut album she dreamt up in her bedroom in South London burst into being and swept the planet, selling over three million copies, winning the coveted Brits 'Best Album' award and etching itself indelibly into the popular consciousness.
The art-school dropout has done much of her growing up amid the maelstrom of her whirling worldwide success. In 2010 she broke America in spectacular style, her monster hit ‘Dog Days’ blazing a trail across the nation, taking the charts and the airwaves by storm. She wrote and recorded a heart-stopping track for the ‘Twilight: Eclipse’ soundtrack and performed ‘Dog Days’ to a rapt and truly global audience at the MTV VMA awards. The viewing figures were almost a billion, and the following day Florence was the most Googled person on the planet.
Now she has been everywhere: the girl has seen the world and the world has seen the girl. After months of laying low on home turf, Florence returned in 2011 with her triumphant second album. ‘Ceremonials’ is a stunningly accomplished record by an artist teetering on the wind-blown top of her game. The pounding epiphanic positivism of ‘Spectrum’; the galloping massed-ranks majesty of ‘All This And Heaven Too’ and ‘Shake It Out’; the triumphant emotional battle cries of ‘No Light No Light’ and ‘Heartlines’.
February 2015 saw the announcement of her third album 'How Big, How Blue, How Beautiful' along with the sharing of two new videos; one for the aforementioned album title and the other for 'What Kind Of Man'. Where ‘Ceremonials' lyrics focused on water, death and escapism, Welch says the new album's themes are more of the here and now. "The new album became about trying to learn how live, and how to love in the world rather than trying to escape from it," Welch says. "Which is frightening because I'm not hiding behind anything but it felt like something I had to do."
The latest album by Florence + the Machine is out on 1st June 2015.